Kayseri Metropolitan Municipality shared a witty tweet saying that the municipality has nothing to do with the billboards.
Figure 1 Obligatory but funny statement! We like the billboard design with Coffin Dance on social media. But we have nothing to do with the Coffin Dance team. We congratulate the one who made it. And please listen to the message of #stayhome
When we search the photo by the reverse visual search method, we reach the website of the advertising agent called Gelişim Medya, which has some works on outdoor advertisement and billboards in Kayseri. You can see the original photo on their page. Also, the user who photoshopped it confirmed that he took it on the same page.
Dancing Coffin is an ongoing old tradition. Its goal is to bid farewell the dead with joy. So, the team of black dancers, called Coffin Dance, dance with coffins in funerals. Now, this tradition is trendy on social media. It is added to the end of the failure videos.
In conclusion, the claim is not true. The photo is photoshopped and Kayseri Metropolitan Municipality confirmed that it did not prepare such a billboard. The post in question is an example of a manipulated content.
attilagaliba’s tweet, 7 April 2020
Kayseri Metropolitan Municipality’s tweet, 7 April 2020
Sputnik News Agency, Talaş Municipality made Selena Gomez wear a headscarf by photoshop, 23 September 2019
Evrensel.net, Kayseri Talaş Municipality made Selena Gomez wear a headscarf by photoshop, 23 September 2019
Uludağ Sözlük, Talaş Municipality made Selena Gomez wear a headscarf, 23 September 2019
Tweet of Selena Gomez Worldwide Twitter account, 22 September 2019
BirGün, Talaş Municipality Mayor's statement about "Selena Gomez with a headscarf" 24 September 2019
Memepedia, Dancing Coffin, 5 April 2020
Coffin Dance video shared on social media, 31 March 2020
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Translation: Hilal Ebru Yakar